Blys - Initial Investment


In November 2020, Phoenix Development Fund Limited (“Phoenix”) invested in Get Blys Pty Limited (“Blys”).

Blys creates a world where you can get the best wellness services delivered to you with the tap of a button. Blys is an online platform that provides easy access to at home wellness services by seamlessly connecting customers with qualified & independent wellness, fitness and beauty professionals in your area, on demand. With over 15,000 5-star ratings in the massage segment and a community of over 100,000 users, Blys is one of the fastest growing wellness brands in Australia and New Zealand.

Blys is led by Founder Ilter Dumduz. Ilter was previously the Head of Product at, Senior Product Manager at Domain, and Chief Product Officer at GlamCorner.

Phoenix’s investment will assist Blys in continuing their growth strategy and expansion into other verticals such as beauty and allied health. Ilter’s tenacity in building the business impressed the investment team and Blys is a platform which is looking to leverage consumers shift in behaviour to at-home and on-demand services. Aizaz Syed has joined the board as a Non-Executive Director and represents Phoenix.